Business plan

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Eco Guard – Innovative Air Quality Monitoring System

What do we want to create?

  • Anti-smog Drone: A drone equipped with specialized sensors that monitor air quality in various parts of the municipality, collecting data on the concentration of harmful substances.
  • Mobile Application: Allows residents to monitor air quality in real-time and provides recommendations on appropriate behavior in high-pollution conditions.

Sources of Income:

  • Sale of the mobile application and anti-smog drone to local government units.

Type of Service or Product:

  • A comprehensive solution combining a drone with a dedicated mobile application, configured to optimize the drone’s capabilities.

Competitive Advantages:

  1. Drone and Application Compatibility: Seamless integration between the drone and the app ensures smooth operation for users.
  2. Ease of Use: Intuitive interface and simple setup process.
  3. Accessibility for Municipality Residents: The product is promoted through local news, meetings, and awareness campaigns.
  4. Product Created by Students: A project developed by students, providing both social and ecological value.
  5. Competency Development and Innovation Support: Organization of workshops, training, and competitions.
  6. Social Media Promotion: Active promotion on digital platforms.

How to Reach Customers?

  • Local Government Units: Direct contact, organizing meetings and presentations.
  • Municipal Residents: Promotion through local media, brochures, and social media.

Sales Plan

  1. Product Design Stage: Presentation to municipal authorities.
  2. Final Product: Sale and implementation of the complete solution.
  3. Wider-Scale Sales: Using references to promote the product and attract new customers.

Competition

  • Uniqueness: No other company offers a drone combined with a mobile application as a complete solution.
  • Project Run by Students: Recognition within the scientific community and local society.

Marketing Strategies

  • Advertising Campaigns: Facebook, Instagram, school website.
  • Promotion through Public Institutions: Collaboration with municipal and regional authorities.
  • Promotion by Local Companies: Partnerships with local businesses.
  • Newsletter: Regular updates on news and application developments.

Collaboration with Small Local Businesses

  • Benefits for Businesses: Positive brand image, improved quality of life in the community, and sustainable regional development.
  • Potential Partners: Local government, small and medium-sized enterprises, schools, educational institutions, NGOs, and local residents.
  • Project Uniqueness: Few similar initiatives exist, making Eco Guard the first student-led ecological project of its kind in the region.

Knowledge and Skills

Continuous Improvement: Regular updates of processes and technologies.

Systematic Training: Regular courses and workshops.

Collaboration with Experts: Mentors and specialists.

Practical Application: Implementation of real-world projects.